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The goal was to reorganize and unify the Yahoo Mail’s Marketing site architecture. Several sites, added over time, created a disjointed user experience, and they all needed to fall under one umbrella.
Process
Working closely with other designers, project managers and engineers was crucial to our process. Given my experience in UX, I led the design part of this project and presented our work to the project manager on behalf of our team.
I developed a basic site architecture document paired with a visual toolkit. We were tasked with not just reworking the structure of this ecosystem but also making sure the visual experience was cohesive.
We considered different experiences for Mobile and Desktop users - who didn't share the same page menu. The project manager wanted a clear path for marketers to either download the app or highlight a particular feature. So, we revamped or built new modules to fulfill the requirements. We also proposed optimal URLs in line with current naming rules, keeping in mind our SEO traffic, and made sure our page structure was approved by the engineers.
