Product
Yahoo Mail had several marketing sites and associated legal links. At the time it consisted of: a main overview page, a “lite” version of the mail site, a commerce-specific site, a premium (also known as 'pro') mail experience site, the "sign in with an account key" page, and a few legal links.
Ask
The goal was to reorganize and unify the Yahoo Mail’s Marketing site architecture. Several sites, added over time, created a disjointed user experience, and they all needed to fall under one umbrella.
Process
Working closely with other designers, project managers and engineers was crucial to our process. Given my experience in UX, I led the design part of this project and presented our work to the project manager on behalf of our team.
I developed a basic site architecture document and a visual toolkit. We were tasked with not just reworking the structure of this ecosystem but also making sure the visual experience was related.
We considered different experiences for Mobile and Desktop users - who didn't share the same page menu. The project manager wanted a clear path for marketers to either download the app or highlight a particular feature. So, we revamped or built new modules to fulfill the requirements.
We also proposed optimal URLs in line with current naming rules, keeping in mind our SEO traffic, and made sure our page structure was approved by the engineers.
The toolkit helped everyone visualize how the site architecture would look. In some cases, we just made small changes - no need for a total makeover. I kept in mind the different user states and showed how they would be affected.
Outcome
This holistic approach allowed everyone involved to understand the proposed architecture, visualize the intended outcome, and identify necessary updates for a cohesive user experience across all platforms.
Project date: 2018